Director of Lead Generation

 

As the Director of Demand Generation, you will be responsible for developing the strategy and executing all program components that drive high quality leads and the expected Marketing-contributed pipeline. In close collaboration with Sales, the right individual will develop an effective mix of marketing programs that generate and engage leads at all funnel stages. The ideal leader will direct and grow a highly capable and energetic team to achieve its goals. To reach success, the Director of Demand Generation will bring a mix of marketing experience balanced with tactical and execution skills in previous roles. He/she can work well both independently and in a collaborative environment. He/she is detail-oriented, analytical, and enjoys interpreting and communicating data.

 

Essential job duties:

The Director of Demand Generation is responsible for building and managing marketing programs including paid search, marketing automation, display advertising, email marketing, outbound phone marketing, conferences/events and more that generate demand and inform our customers and prospects how DealerSocket can positively impact their business as well as overall perception and awareness of DealerSocket services.

Collaborate across the Marketing team and with Pre-Sales, Sales, and Services functions to design and execute demand generation strategies that fill the funnel with high quality leads that quickly convert into high quality opportunities at the expected volumes.

Work closely with Marketing stakeholders to determine the right mix of channels and with Programs to identify the appropriate events (i.e. round tables, webinars, trade shows, and nurture streams) that engage qualified leads and accounts at all funnel stages.

Partner with the Product Marketing, and Marketing teams to design and fuel your outbound programs with the appropriate branding, messaging and assets to attract and engage the targeted buyer personas at all stages of their journey.

Work closely with Sales and Sales Operations to create and frequently share reports and dashboards that provide visibility into Marketing program progress against established KPIs; continuously monitor program performance and take appropriate follow-up actions to ensure program success and expected business outcomes.

Monitor and track the different stages of the lead funnel (Marketing Engaged, Marketing Qualified, Sales Accepted, Sales Qualified, Closed/Won). Work with Campaign Manager to monitor and track overall Marketing contribution to company bookings.

Be detail-oriented; continuously A/B test and optimize; establish actionable outcomes from testing results.

Demonstrate a strong commitment to ongoing Sales alignment to ensure program success.

Own, track and manage the Marketing programs budget.

Lead and mentor a small, demand generation team.

Job Qualifications:

Bachelor's Degree

Minimum 5 years in B2B Marketing, SaaS experience preferred

Significant hands-on experience working with Marketing Technology tools such as Marketo, Eloqua and Salesforce

Demonstrated expertise designing, executing, and measuring account-specific campaigns.

Highly creative – ability to think outside the box to find new ways to generate interest and excitement among targeted audiences.

Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess efficacy of marketing programs

Proven team player that has partnered closely and successfully with Marketing and Sales leadership at prior organizations

Entrepreneurial spirit and commitment to achieve outstanding results

Deep knowledge of B2B marketing methods specific to lead generation

Deep knowledge of digital marketing best practices – experience in SEM, paid search, social and online advertising a must

Strong analytical and quantitative skills; ability to use customer research, hard data and metrics to back up assumptions, generate credible forecasts and assess efficacy of marketing programs

Highly motivated and passionate with the ability to adapt to change

Works well in team environment

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