The product marketing manager is a critical position responsible for go-to-market strategies for our Inventory and XX product lines. Key responsibilities include positioning, messaging and sales enablement to support revenue growth and market penetration goals.
This position has both upstream and downstream strategic marketing responsibilities, including engagement with thought leaders, developing product positioning and the planning and execution of product launches, product update communications, market trends analysis, competitive analysis and sales enablement materials. The Product Marketing Manager will need to foster strong peer relationships with the sales force, product management, business development, product development, customer support, and key customers/prospects. This role will leverage internal resources for successful product decisions and market advocacy, product launches and commercialization, and successful marketing campaigns and prospect-focused events such as webinars, executive briefings, and conferences. Interaction and engagement with key industry analysts, customers and innovative technology leaders is critical success component.
Key measurement criteria will include successful execution of programs, revenue growth, market penetration, customer retention and 3rd party market validation.
Market Strategy and Intelligence:
Additional responsibilities:Support relationships with industry analysts and associations working with Corporate Communications
Desired Skills and Experience