The Associate Product Manager assists Product Leadership with the development of products by identifying potential products and enhancements; conducting market research; generating product requirements; determining specifications, production timetables, pricing, and time-integrated plans for product introduction; developing marketing strategies.
•Conduct detailed competitive product analyses to develop and evolve competitive advantage
•Assist Product Managers (Leads) in vision and roadmap analysis where needed, including data collection, attrition and new sales reporting, internal and external interviews.
•Seek out, collect and assure that the necessary marketing information is available to analyze and evaluate market potentials, parameters and customer needs
•Participate in key marketing development processes
•Analyze 'Point of Sale' data and report implications to Manager/Director
•Conduct customer interviews, determining if prior initiatives and future product enhancement initiative are of high value and are finding success.
•Assist in development of marketing activities that will promote customer satisfaction and achieve company performance objectives
•Assist product management in the collection and reporting of assigned Key Performance Indicators (KPI)
•Assist Product Managers and Product Directors in taking products from inception to delivery
•Active member of the Go To Market Product Launch team
•Propose and assist with the development of sales support materials including catalogs, price sheets, sell sheets, etc.
•Analyze sales trends by product line and segments to identify trends and changes in product life cycles
•Completes operational requirements as assigned within Product Department
•Validate product learning content as needed.
•Keep abreast of industry conditions and trends through direct contact and involvement with customers, industry insiders, for improved product marketing
•Assist with market tests and pilots
•Articulate and manage the factors that drive brand and product demand
•Bachelor’s Degree or equivalent experience
•Previous experience with product development, product management, or project management is preferred
•Experience translating business and customer needs into functional and technical requirements
•Experience and understanding of the automotive ecosystem including OEMs, dealers, national agencies and regional associations is a plus.
•A passion for design and user experience
•Attention to detail, superior time management
•Excellent verbal and written communication
•Track record of completing projects efficiently and successfully
•Curious, resourceful, open to wearing many hats
•Understanding of VersionOne, MS Suite, DealerSocket Suite of Products a plus