Lynnes Auto Group operates three rooftops — Hyundai, Nissan, and Subaru stores — located on the same New Jersey street. Jose Dios, the group’s used car director, has tried multiple inventory management systems throughout his tenure, including Inventory+ for about 12-plus years.
When Dios took over as used car director, he decided to switch from vAuto to Inventory+. “There were a few obstacles in other systems that weren’t present in Inventory+. There was a lag in data, and the analysis of data wasn’t as in-depth. To complete one task, you’d have to move between multiple screens in the system. With Inventory+, we can make changes on the fly.”
Dios worked with his dedicated strategic growth manager (SGM), Darren Militscher, to get all three of his stores onto Inventory+. “Our implementation has gone extremely well,” he says. “Darren, our strategic growth manager, always picks up the phone. He’s on it. Even after hours or on Sundays.”
Militscher not only helped onboard the group to Inventory+, he helped train general sales managers on best practices. “The managers have taken to Inventory+ extremely well. It’s easy to use and not complicated,” Dios says.
The GSMs at each store use Inventory +'s mobile app to start appraisals at a customer's vehicle on the lot, then book out potential trades using the tool on their desktop. “Inventory+ is extremely well thought out and user friendly,” Dios says. “The managers use Inventory+ when they’re working a deal to start an appraisal and then look at the appraisal details when I’ve completed my valuation.”
Dios, on the other hand, uses Inventory+ throughout the day. “I’m in and out of the system from the beginning of the day until the end of the day. It’s the only platform I use,” he says. “I used to have to jump between Reynolds & Reynolds, CarGurus, vAuto, and more. Now, I only live within Inventory+.”
Aside from using Inventory+ for appraisals, the Lynnes stores use the tool to price their used-car inventory competitively. “Inventory+ definitely has more competitive intel on how my competitors are pricing in my market, giving me a strong edge when it comes to my inventory,” Dios says, referring to the system’s TrueTarget pricing tool.
For example, if one of his stores adds a Nissan Altima, he uses TrueTarget to more strategically price his unit to drive traffic to his store.
Since moving to Inventory+, the Lynnes stores have realized a 30% increase in their used-car volume. “Compared to other inventory providers, you get more tools for what you’re paying for,” Dios says. They mention that Inventory+ is a stronger, quicker inventory tool that gives them an easier way to market online. When asked if they’d recommend DealerSocket to their peers, Dios says, “You’d be stupid not to look at it. It’s better than other inventory providers out there.”
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