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Welcome to DealerSocket's new blog, We Are …

March 22, 2016

This is a public service announcement from DealerSocket, the auto dealership biz’s No. 1 supplier of tech solutions, industry data, and innovation. This is our blog. Welcome.

You have questions. We have data. Did you know that millennials — those born in the early ’80s through the early 2000s — account for 29% of new-vehicle retail sales? And according to the 2015 U.S. Sales Satisfaction Index Study, the most impactful key performance indicator on customer experience (by a wide margin) is interaction with a salesperson who understands the customer’s needs completely. This means it is absolutely crucial for your dealership to account for millennials and to do so by meeting their specific needs.

Follow along as we mine more gold from our wealth of data, analyze our latest findings, share successes, talk shop, and give you a peek behind the curtain at DealerSocket.

As we shape the content in this space, feel free to send questions, make suggestions, and give us mentions. Join us as we untangle the evolution of technology in automotive together.

Knowledge is power. Stay tuned.